THE BRAND

Niji is a Copenhagen-based project founded in 2024 by three brothers with French-Danish roots. The Niji project is a vision, a vibe, a perception; creating a narrative that resonates with those who refuse to be passive observers.

It’s easy to lose sight of what’s real when life around you is drowning in digital noise. Niji is a response to this draining environment, inspired by the blend of culture we grew up with and the urban culture around us; we refuse to let our creative spirit go to sleep.

See our creations as a medium giving you the courage to express yourself, shielding your mind from the surrounding chaos. Niji is a reminder to stay present in this flood of distractions, to reconnect to your creative spirit.